Using a Subscription Service (Like PATREON)
HERE IS HOW I DID IT.
Part 1 of 4
I am going to share what I have learned so far in the process of distributing my novel on Patreon. So you can do the same with your writing.
⬇️ SCROLL DOWN FOR TEXT OUTLINE OF COURSE ⬇️
and MORE VIDEOS
What we will be covering.
- Why publish via a subscription model?
- What is Patreon?
- Alternatives to Patreon
- Setting up your campaign
- Campaign design
- Campaign trailer
- Pledge tiers
- Promoting/Inviting Patrons
- Incentives
- Launch Event
- Simulcasting Streaming Software (Restream)
- Posting strategy and schedule
- Examples of my Patreon posts
- Maintaining your campaign
- Ongoing promotion
SCROLL DOWN BELOW VIDEOS FOR TEXT OUTLINE
Part 2 of 4
Part 3 of 4
Part 4 of 4
WHAT IS PATREON?
Patreon is a subscription platform where your patrons sign up to get access to the content you put out. It is like a private social media feed that Patrons pay to access.
Patreon is also considered a crowdfunding platform, but unlike Kickstarter or Indie-gogo, it is ongoing, not just a one-time one-project campaign that has and end date.
Alternatives
1) https://www.buymeacoffee.com/ (Pro: one-time contributions and memberships in one palace) as opposed to having an additional Paypal. me link. (example: https://paypal.me/MotherSonProductions)
2) Facebook/Insta now has memberships (con: 10k follower limit)
WHY I chose Patreon:
Name recognition. Ubiquitousness gives it cred. When people are entering their credit card info, I don’t want them to think twice about the security of their private info.
WHAT IS THE PURPOSE of creating a Patreon Campaign? (for me)
- Grow audience
- Grow funding for projects
- It is not a money-making move for me at this level I am giving a huge amount of time and lots of content, including mailing out notecards. Profit is break even if that.
- It is mainly about building a community for me. But if you are more business-minded and number focused, you can figure out how to make it very profitable.
Set up
ITEMS YOU WILL NEED TO FILL OUT to create your Patreon Page
- 1)Choose a name; this will also be your URL extension – Why I chose Bodhi The Movie Maker instead of North Port 1999? My patrons are supporting me, and one of the number of projects I am doing with their support is my novel. Though my novel is the main thing I share on my Patreon, and it is the main thing the patrons are getting for their money, they are also getting access to other things I create. That is why I chose to name my campaign after me (the artist) and not my novel (the specific artwork.)
- 2) Description
- 3) about section –
- 4) Trailer or Teaser video
- What makes a good teaser? A few ingredients you may want to include in yours are: audience testimonials, descriptions that leave us hooked, evocative imagery, the promise of being a part of something large
MY PATREON TRAILER
- 4) Create Supporting Affiliated Social Media Accounts and Websites. SEE MY EXAMPLES
- FACEBOOK PAGE: https://www.facebook.com/NorthPortStory
- FACEBOOK GROUP (PUBLIC) https://www.facebook.com/groups/4199752273441686/
- FACEBOOK GROUP (PATREON MEMBERS ONLY) https://www.facebook.com/groups/783535772328153/
- INSTAGRAM PAGE https://www.instagram.com/northportstory/
- YOUTUBE CHANNEL https://www.youtube.com/@BodhiTheMovieMaker
- WEBSITE https://northportstory.com/
- PODCAST https://anchor.fm/bodhi-werner
- 4.5) Discord and Private Groups.
- DISCORD SERVER (PUBLIC) https://discord.gg/xN2KSKrU
- DISCORD SERVER (PATREON MEMBERS ONLY) no link provided
- FACEBOOK GROUP (PATREON MEMBERS ONLY) https://www.facebook.com/groups/783535772328153/
WHAT IS NEXT?
ONCE YOUR PATREON PAGE and affiliated social media IS SET UP
Find a comparable or two to use as inspiration for your campaign
My examples:
- ILL (Patreon) https://www.patreon.com/clout_games
LAUNCH PLANNING
QUESTION TO ANSWER when planning.
-Will you launch be virtual or in-person?
Launch plan
-virtual or in-person?
-have a live broadcast component even if in person, that way you have extended reach and it saves the video automatically
-Additional videographers on the day, capture it.
-Do you want to use secrecy to build anticipation? or let people know ahead exactly what you are launching and that it will be a Patreon Campaign?
THINGS TO KEEP IN MIND
-Even if your launch is in person, have a live broadcast component. That way you have extended reach, and it saves the video automatically.
-Additional videographers on the day, capture it.
Watch the video for the full information. This was only a portion of the info covered in the 1st and 2nd videos.
Bodhi Werner is a fiscal year 2022 recipient of a Creative Support for Individuals grant from the Minnesota State Arts Board. This activity is made possible by the voters of Minnesota through a grant
from the Minnesota State Arts Board, thanks to a legislative appropriation from the arts and cultural heritage fund.